Analytics Tag Management (Walkin Drive on 22-Mar @ Cochin) in Cognisol

Job Description

Kochi, Kerala

5 days ago Full–time 

Job description
Job Title : Analytics Tag Management (Adobe Launch, GA4, Tealium IQ)

Client : Cognizant

Experience: 5-12 Yrs

Notice: Immediate to 45 Days

Location : Cochin

Work Mode : Onsite

Job Type : Full Time

If Interested, please share your resume to [email protected]

Key Responsibilities

The Analytics Tag Management Specialist is responsible for designing, implementing, and maintaining tag management systems across various platforms, including Adobe Launch, Google Analytics 4 (GA4), and Tealium IQ.

This role involves collaborating with cross-functional teams to ensure seamless data integration, optimize analytics tools, and provide actionable insights to enhance business decision-making.

### Responsibilities
• **Tag Management Implementation**: Design and implement tag management solutions using Adobe Launch, GA4, and Tealium IQ to track website and mobile app interactions. Ensure accurate data collection and integration with existing analytics systems.
• **Data Strategy and Planning**: Collaborate with stakeholders to develop data-driven strategies, aligning tag management with business objectives. This includes setting up data layers, configuring tags, and ensuring data quality.
• **Technical Expertise**: Develop and maintain expertise in Adobe Launch, GA4, Tealium IQ, and other relevant tag management systems. Stay updated with the latest features and best practices.
• **Data Analysis and Reporting**: Analyze data collected from tag management systems to identify trends, patterns, and opportunities for improvement. Create customized reports and dashboards to communicate insights effectively to stakeholders.
• **Collaboration and Communication**: Work closely with marketing, product, and IT teams to ensure that tag management solutions meet business requirements. Provide training and support on best practices for tag implementation and data analysis.
• **Troubleshooting and Optimization**: Troubleshoot issues related to tag implementation and data accuracy. Continuously optimize tag configurations to improve data quality and system performance.
• **Privacy and Compliance**: Ensure that all tag management practices comply with data privacy regulations such as GDPR and CCPA.

Skills: tag management,integration,data analysis,analytics,troubleshooting,adobe launch,collaboration,data strategy,google analytics 4 (ga4),privacy compliance,tealium iq

Kochi, Kerala